In the past, if you wanted a phone line with a provider other than BT, you had to be lucky enough to live in a Telewest or ntl area. Telewest and ntl both have their own network and therefore can install a line into your home. Now, it is possible to pay line rental to a provider even if they do not have their own network. This is called Wholesale Line Rental.
The line is still owned and maintained by BT. The alternative provider pays BT to use their network as a "wholesale" customer. The alternative provider then charges you the line rental and you only have to talk to the alternative provider and not BT. If anything goes wrong with the line, you call the alternative provider and they will sort it out.
This creates competition in line rental charges as well as call charges. You can pay line rental at a lower cost than you would to BT. It also means that you no longer need to receive two bills, one from your alternative provider for the calls and one from BT for the line rental. Now you can receive one bill from the alternative provider for both.
There are a handful of UK companies that offer Wholesale Line Rental, including TalkTalk, Post Office and Homecall.